SidFilmz Touches Content Management Media Production (video) Social Network Marketing Check 'em out www.mentalrecords.net www.mentalfilms.com youtube.com/mentalrecords

This Indy Punk Rock Music Label based out of Southern Oregon had an original design by Brian Jensen and a game plan for an upgrade to their existing website. To best represent the rock and roll lifestyle, the team needed to make sure there was plenty of media available, in the range of music videos, mp3 audio, and band photo galleries. You know, all that stuff that fans love to spend time downloading and link-sharing. The original website also had a merchandise shopping cart, and the new design needed to fit both the content and the shopping cart subdomain.

To start with, the new website design wanted to incorporate a scrolling background in the header. With a little CSS tweaking, the Flash animation provided by Jensen fit snug, and the header defaults to an all black background to the Mental Records Star/Skull Logo, with the Top Nav lifted to the top of the black space in case your Flash is disabled. In addition the homepage needed to incorporate a regularly updated featured video, link to featured merchandise, a newsletter sign-up, and two links to featured news and updates. Oh, plus a couple of banners to hype contests, and one big rotating Flash Banner to host groovy band animations.

Most of the audio mp3s are hosted on the music label's own servers, and available to listen to track by track, but not for download. Video was initially going to host on the company's own servers, but the decision was made to host through YouTube and other video sharing websites for wider audience delivery. Currently the website features of mixed of hosted and co-hosted video content.

*A Multimedia Website must take into considerations the size of their intended audience when developing their media delivery network. A large audience can have unexpected drains on shared web servers, and multiple draws on video downloads especially can poorly impact audience experience with the media. For these reasons, and many more related to the marketing synchronicity of a multimedia website, Multimedia Website Development Packages generally require additional consulting before the build, and often strategy consultation after the launch.